My Ingredients for Success

As a marketing professional, over the years I have always had drilled into me the importance of the traditional marketing mix, namely the Four P’s in business – Product, Price, Place and Promotion. This builds the very foundation of every business and defines the strategic and marketing objectives to the core.

Now we move on to talking about life and creative ideas…

Going back to basics and to grassroots, I am a firm believer in the fact that ideas generally always start small and have the potential to materialise BIG.

This also depends on the person that’s giving birth to these ideas, the one that’s breathing life into these ideas, the one that’s making sh*t happen (excuse the French). It takes a mammoth effort to bring an idea to life but what’s most amazing about it is the person’s journey and all the learning and growth that happens during the process.

To bring an idea to life takes plenty of work and what I like to refer to as my Four P’s in Life – Patience, Persistence, Perseverance and Positivity.

Why Patience?

It takes time, time and even more time for progress to take place. Stay humble and accept all the wins and lessons (not losses). Set goals in place and stay focused and committed to the higher purpose.

Why Persistence?

Consistency and persistence is key to keep moving forward. The only way is forward. And there are always learnings along the way.

Why Perseverance?

No one can make you do anything in life. Only you can! So you need to push yourself and to really want something to make it happen.

Why Positivity?

A positive and healthy mindset is vital to having a consistent approach to achieving your dreams and visions. Think mind over matter always and focus on the silver linings when life throws curveballs and challenges your way.

Do you have these four noble qualities? Is this something you’re working on? These are my four ingredients for success and I wanted to share them with you today.

Take it from a marketer of both marketing and life in general. The core business objectives of an idea are crucial but what really drives you deep down are your personal objectives. It always comes down to the people. Motivating your people. Motivating yourself.

Remember, it’s rain that grows flowers not thunder. Plant some seeds this weekend and watch them develop into something meaningful and amazing. Keep moving forward, just one step (or leap) at a time.

Stay blessed.

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