130801 lcc hareni 3

Hi, I’m Hareni. I’m a Marketing and Personal Branding Advisor living in Sydney, Australia. BRAND. STRATEGY. IMPACT. With 20+ years of cross-industry experience, I’m a marketing and brand strategist who bridges creativity with commercial acumen. I help organisations and individuals distil complex ideas into clear, compelling strategies that drive growth, shift perception, and build long-term influence. My foundation lies in integrated marketing leadership - spanning B2B and B2C - and a track record of developing high-impact campaigns, brand platforms, and executive visibility strategies. I’ve worked across sectors and scales, leading projects that not only resonate with audiences but deliver measurable outcomes. From strategic brand positioning to personal brand development for founders and executives, I bring both vision and structure to every engagement. My core strengths lie in: • Brand Strategy & Market Positioning • Integrated Marketing & Campaign Leadership (ATL & BTL) • Brand Storytelling & Messaging Architecture • Executive & Personal Branding • Public Relations, Media Strategy & Digital Content • Partnerships, Sponsorships & Stakeholder Engagement • Thought Leadership & Event Strategy What sets me apart is my ability to connect the dots between business objectives, audience insight, and brand expression. I bring a unique blend of strategic foresight and creative intuition - grounded in years of leading both in-house and agency-side teams. I’ve worked with founders, CEOs, CMOs, and creatives to elevate their message, clarify their value, and amplify their presence. As a marketing leader, I value clarity, collaboration, and adaptability. I thrive in fast-paced, evolving environments and have led multidisciplinary teams through brand evolutions, campaign pivots, and strategic transformations. My approach is human, intentional, and impact-driven - focused on building not just visibility, but relevance and trust. I believe every brand, like every person, holds the potential to influence change. My role is to help shape that potential into strategic clarity and creative expression - whether for an individual leader or an entire organisation. Today, I partner with those ready to lead with purpose, tell better stories, and create meaningful brand momentum. Because when message, identity, and intention align - growth becomes inevitable. "The most beautiful people we have known are those who have known defeat, known suffering, known struggle, known loss, and have found their way out of the depths. These people have an appreciation, a sensitivity, and an understanding of life that fills them with compassion, gentleness and a deep loving concern. Beautiful people do not just happen." Elisabeth Kübler-Ross View all posts by Hareni Nimalan